Are you planning to pursue a specialized BBA course? If yes, then this blog can be a righteous guide for you. Here we are going to explore the different specializations of the BBA course and the benefits you can avail after pursuing them. 

Choosing a course to pursue after the 12th is a challenging yet important decision for all students. The course you pursue at the graduation level is a stepping stone to your career. To survive in this competitive era it is necessary to pursue a course that can provide ample benefits and a lucrative career ahead. Although there are ample bachelor’s degrees courses available in diverse domains, students should always choose the one that is worth pursuing and also matches their interests. 

Specializations of BBA Course

If you have zeal to work at a leadership position in the business world or want to become an entrepreneur then a BBA course can be the ideal option for you. The business world has become more evolving and dynamic than ever before. There are arrays of career opportunities available in the business world in India and even abroad. BBA course is considered to be the first step into the world of business.

This course is one the fastest-growing bachelor’s degree courses and it provides a 360-degree outlook of the business world.  BBA or Bachelor of Business Administration is one of the well-known professional courses at under graduation level. This course has great value in the job market and is pursued by thousands of students every year.

BBA course provides great career opportunities to its graduates. It is one of the courses that provide lucrative careers right after its completion. There are several benefits that can be availed after pursuing this course. One of the interesting facts about the BBA course is that it offers various specializations to facilitate students in becoming experts in a particular field. Pursuing a specialized BBA course can help students to kick-start their careers in management, business, or in the area of specialization they choose. 

Below we are going to highlight the top specializations of the BBA course and the benefits of pursuing them. But first, let us discuss what a BBA course is. 

Introduction to the BBA Course 

BBA stands for Bachelor of Business Administration. It is a three years bachelor’s degree course divided into six semesters. The course includes all aspects related to business operations. Students are provided with in-depth knowledge about the various business functions and processes.

Some of the business topics included in this course are finance, marketing, management, accounting, and more. BBA is a highly popular course among students and it provides exposure to various career opportunities. This course can be pursued in full-time, part-time, and online modes. Students from all streams can pursue this course after completing the 12th. 

The BBA course also helps in developing essential business and managerial skills like teamwork, communication, interpersonal leadership, problem-solving, critical thinking, and many more to add. 

A List of BBA Specializations | Specializations of BBA Course

  • BBA in Marketing 
  • BBA in Human Resource 
  • BBA in Finance
  • BBA in Digital Marketing 
  • BBA in Banking and Insurance
  • BBA in International Business
  • BBA in Aviation Management 
  • BBA in Rural Management 

Below discussed are some of the top specializations of the BBA course that you can consider pursuing for a lucrative career. 

BBA in Marketing 

BBA in Marketing is three undergrad course that is offered at various colleges and universities in India. The course teaches the basic and the most important marketing skills that are required for promoting a product, company, or service. 


  • As marketing is one of the crucial activities of a business, it provides access to numerous career opportunities
  • Provides rewarding careers 
  • Provides decent salary packages 

BBA in Human Resource 

Human resource is one of the popular specializations of the BBA course. It provides expertise in managing and handling the human resources. BBA in human resources focuses on the study of the principles needed for working in human resource management firms or HR departments. 


  • Keeps students well informed about the current market trends. 
  • Provides employment opportunities in the HR departments 
  • Provides lucrative and high-profile career opportunities 

BBA in Finance 

BBA in Finance is three years under graduation course that aims to impart knowledge and skills related to insurance, cost accounting, investment, corporate strategies, etc. Students who are interested in the finance sector should consider pursuing this course. 


  • Provides access to numerous career opportunities 
  • Facilitates students in acquiring professional qualifications in banking 
  • Provides deep knowledge of banking and finance 

BBA in International Business 

BBA in international business is one of the courses that have gained popularity due to globalization. This course helps students in understanding the concept of business management at the international level. In this course, students get to learn about taxation, international trades, etc. 


  • Opportunities to work overseas or in multinational companies
  • Provides handsome salaries along with multiple benefits
  • Helps in developing the essential managerial skills 

 BBA in Digital Marketing 

BBA in Digital Marketing is a three years graduation course that focuses on the study of marketing of products and services using digital technologies. This course has a great scope in today’s digital era. The course provides knowledge and understanding about the marketing world digitally. 


  • It allows learning about different digital marketing techniques
  • This course has a high demand and great career scope 
  • A skill-based training program 

For pursuing a specialized BBA course we would like to invite you to DDUMC, Meerut. DDUMC also known as IIMT Mall Road is one of the top-notch colleges in Meerut which offers professional courses like BBA and BCA. BBA in digital marketing is one of the popular courses offered at DDUMC. The curriculum of the BBA course at DDUMC centers on industry learning.

Do check Reasons to Pursue BCA

Students are also provided industrial exposure which is essential for taking managerial jobs. DDUMC is also renowned for its placements. Various top-notch organizations from all over the country visit the college for placement drives. Hopefully, this blog has helped you to gather the needed facts and information about the different specialisations in the BBA course. 

Follow us on Facebook

Comments are closed.