Choosing a course to pursue after the 12th is a great task. It requires a lot of brainstorming. Most of the 12th-pass students get puzzled when it comes to choosing a course for higher education. Students are suggested to choose a course as per their interests and future plans. If you want to make a career in the field of business and management BBA course is the right option for you. BBA is one of the popular under graduation courses in the field of business and management. After deciding to pursue the BBA course, students eagerly want to know what they will study in this course. If you want to know the same, then you have reached the right place. In this blog, we are going to discuss what to expect from the BBA curriculum: Courses, Assignments, and Exams. To gather all these information read this blog till the end.
First, let us put light on what BBA is.
BBA or Bachelor in Business Administration is a three years under graduation program offered in the business and management domain. For management aspirants, the BBA course is the right foundation that will teach them with skills and knowledge needed to work effectively in a business organization. Students of all streams can pursue the BBA course after completing the 12th. The BBA course is a gateway to ample career opportunities in various fields such as sales, marketing, finance, education, etc. Due to the rich popularity of the BBA course, it is offered at various colleges and universities in India as well as abroad. This course will acquaint the students with different aspects of marketing, business administration, and more. There are different specializations available in the BBA course such as marketing, finance, healthcare management, digital marketing, human resource, management, etc. This course will refine the managerial and entrepreneurial abilities of the students. There are six semesters in this course. Students will need to qualify for the exams for each semester.
BBA Course Highlights
| Name of the Course | BBA |
| Full Form | Bachelor of Business Administration |
| Level of the Course | Under Graduation |
| Duration of the Course | Three years (six semesters) |
| Eligibility Criteria | 10th and 12th from a recognized board |
| Job Roles | Production Manager, Finance Manager, Human Resource manager, Business Administration Researcher, etc. |
BBA Curriculum
The curriculum of the BBA course is segregate into six semesters. Each semester contains subjects that deals with management and provides managerial skills to the learners. The curriculum of the BBA course is frequently updated as per the demands of industry. Below tabulated is the semester wise syllabus of the BBA course.
| Semester 1 | Semester 2 |
| Microeconomics | Environmental Management |
| Quantitative Techniques | Marketing Techniques |
| Principles of Management | Business Analytics |
| Financial Accounting | Macroeconomics |
| Semester 3 | Semester 4 |
| Introduction to Operations Research | Leadership and Ethics |
| Direct and Indirect Tax | Financial & Management Accounting |
| Human Resource Management | Personnel Management & Industry Relations |
| Banking and Insurance | Business Laws |
| Semester 5 | Semester 6 |
| Strategic Management | Introduction to Psychology |
| Production & Material Management | Consumer Behavior |
| Financial Management | Export/ Import Management |
| Business Data Processing | Financial & Commodity Derivatives |
Specializations in the BBA Course
There are a variety of specializations in the BBA course which students can choose as per their interest and future plans. The specialization chosen by the students determines their field of work. Below mentioned are some of the popular specializations of the BBA course.
Marketing– Marketing is one of the most popular specializations of the BBA course. This specialization is suitable for those who are interested in advertising, branding, sales, and market research. Some of `the subjects included in this specialization are product management, digital marketing, consumer behavior, international marketing, etc.
Human Resource Management– This specialization of BBA focuses on preparing students for careers in talent management, recruitment, employee management, HR policies, etc. Some of the subjects included in this specialization are labor laws, organizational behavior, conflict management, etc.
Digital Marketing– This BBA specialization provides the students with the knowledge and understanding of marketing digitally. In this specialization students need skills such as sales conversion, creating market strategies, market analysis, etc.
International Business– This specialization focuses on cross-cultural management, global business operations, trade regulations, international marketing, etc. Some of the topics covered under this specialization are global logistics, foreign exchange management, international finance, etc.
The BBA course helps the students become aware of the business environment. Students can learn the modern tools and techniques of business management through assignments, classroom lectures, case studies, presentations, projects, workshops, industrial visits, seminars, and more. Below named are some of the skills which students can develop over the three years of the BBA course.
- Managerial Skills
- Entrepreneurial skills
- Decision-Making Skills
- Communication skills
- Analytical Skills
- Leadership Skills
As BBA is a highly career-oriented course. There are ample career opportunities for its graduates. BBA graduates can find employment in both the private and government sectors. Below discussed are some of the job profiles for the BBA graduates.
Marketing Executive
These professionals are responsible for promoting a product or service of an organization, establishing objectives, conducting and analyzing competitive research, etc.
Human Resource Manager
These professionals are responsible for managing the employees of an organization. Their roles and responsibilities include recruiting, training, looking after the employee’s benefits and allowances, etc.
Digital Marketing Executive
These professionals have used various online marketing strategies for promoting the product or services of an organization. They also develop campaigns for increasing brand awareness, traffic, and sales.
For achieving a grooming career after the BBA course, students should pursue it from a well-reputed college. Pt. DDUMC (IIMT Mall Road) is one of the premier colleges in Meerut which offers the BBA course. The curriculum of the BBA course at Pt. DDUMC is designed as per the needs and trends of the industry. Ample career opportunities are also offered to students at the college with a high-quality education. Hopefully, you found this blog on What to Expect from BBA Curriculum: Courses, Assignments, and Exams helpful and informative.